INNOVATOR | CREATOR | MOTIVATOR | EDUCATOR
I am an experienced Creative Director — bringing a proven knowledge of creative strategy, vision, and communication to growth-oriented and established brands. With a background in both engineering and design, I have the unique ability to integrate left- and right-brain skill sets to bring the optimal level of creativity and technical specificity to each project.
CREATIVE DIRECTION
Experienced senior creative leader directing, designing, and implementing goal-driven campaigns for brands. Developer of strategies for execution via online, print, radio, outdoor, and social media. Educator of proper design aesthetic and UX / UI scenarios for team members and students in real-world situations.
LEADERSHIP
Extensive experience managing teams of diverse personalities in deadline-driven environments. Sourced, established, and managed local and global resources to deliver projects on time and within budget.
SOFTWARE / TECHNOLOGY PLATFORMS
Adobe Creative Cloud | InDesign / Photoshop / Illustrator / Acrobat / Some After Effects, Dreamweaver, and Premiere
Microsoft | Excel / Outlook / PowerPoint / Word
Basic Coding | HTML / PHP / ASPX / CSS /
CMS Platforms | WordPress / Joomla / Drupal
Marketing Automation Platforms | Hubspot / Teamwork / Functionpoint / Marketo / Mail Chimp / Constant Contact
NOTABLE BRANDS I’VE WORKED WITH
MOST RECENT EXPERIENCE
Associate Creative Director | Mint Advertising | 10/16 – Present
Manage creative development from conceptual design through execution for the agency’s largest clients. Involved in estimating and strategic planning of large scale initiatives. Coordinate with client service team members to assign jobs within the agency. Oversee internal and external resources throughout a project’s lifecycle. Develop effective print and digital communications based on learning acquired through research and discovery.
Educator | Testing and Training International | 09/15 – Present
Develop teaching mechanisms and methodologies to help continuing education students better understand graphic design principles and industry applications. Originally contracted to teach Adobe Photoshop but was asked to take over the responsibilities of teaching design theory as well as develop the program for digital
media design.
Cofounder | 8fold, LLC. | 08/09 – 10/16
Define unique brand positioning against leading competitors. Lead strategic traditional and digital experience design for a wide range of clients across web, mobile, radio, social, and traditional media platforms. Guide designers, writers, and programmers in the execution of marketing materials for established campaigns. Manage budgets and allocate funds for unique contractors locally and abroad.
MANAGEMENT
- Team allocation
- Project management
- Training / Onboarding
- Estimate creation
- Budgeting
STRATEGY
- Team allocation
- Project management
- Training / Onboarding
- Estimate creation
- Budgeting
DESIGN
- Brand Identity Systems
- Web/Mobile UX / UI
- Print Advertising
- Infographics
- Digital Advertising
- Corporate Collateral
- Social media graphics
- Packaging
- Gorilla marketing
- Basic video editing
- Basic animation